MIT has a blog on the future of advertising technology. Knowing MIT, it can only be interesting.

A recent posting is
…about how clever creatives translate different aspects of print media into advertising metaphors. How do most people see a magazine? It has color, it comes in a certain size and it is flat.
[ Rethinking Print Advertising, posted on 14.3.06 ]
Or, is it? Take a look…
image source: Creative Criminal by way of MIT Advertising Lab.